Gain More Traction by Distributing Press Releases on Facebook

Are you looking for ideas to merge your PR campaign with social media marketing? Know how you can do that by distributing press releases on Facebook effectively.

Almost every other industry utilizes the benefits of the press release in order to gain more exposure from the market while generating more leads and sales for the business. Throughout all these years, many trends of PR distribution have arrived and created an evolution in press release campaigns.

Social media platforms like Facebook are always heavily crowded with millions of active users and generating web traffic from these platforms can be very beneficial for businesses. Though social media marketing is completely a different marketing approach than the press release, there is a way to combine these aspects by distributing press releases on Facebook. It is highly effective and does not only gain the attention of journalists and investors but also a huge number of potential customers.

If you are wondering how to distribute your press release through Facebook, here are a few simple ways that can help you.

1. Post Your PR Directly on your Facebook Page for Sharing

You must have already created a bond with some journalists and reporters from the niche who can help your gain more media attention. When they become your Facebook followers, they can easily get access to a PR without you pitching to them. Post your PR on the Facebook page and it gets a lot easier for others to find and read it. Also, make sure to keep the shareable options open for all which makes the distribution more effective. Journalists and common users who are willing to share your story with others can easily re-share your PR post.

However, Facebook is a humongous social media platform with numerous communities, and finding the right audience for your brand might appear a little daunting sometimes. In case your PR is not receiving ample engagement or web traffic, you should check whether you have the right community for the support. Do not just post your PR content but also include a catchy header and great graphics which make people think why they should care about this brand.

2. Utilize Polls for Facebook Press Releases

Facebook Polls offer a great opportunity to survey your followers’ opinions and what they are exactly looking for. This allows keeping an eye on your moves, whether you are doing it in the right way or something is lacking.

For example, if you are brand is looking forward to launching an application; before actually posting the press release, you can simply put the header on the post with a link to the release and a basic blurb of the whole concept followed by a question and multiple choice answers. Based on the poll, you will be able to find out what customers think of your new venture or idea.
This strategy is quite effective and not only offers the perspective of the other side but also makes it highly interactive which gets more readers involved and makes them read the whole content.

3. Utilize Graphics in Press Releases Distributed on Facebook

Modern-day press releases include graphical attachments such as images, clips, and infographic content which makes it more attractive and engaging as well as helps in skim reading. So, even if your PR does not include any image; make sure to add one to the Facebook Post. Adding an eye-catchy element in a Facebook post increases the possibility of being read by potential customers, journalists, and investors as well. Only add relevant images that establish your story more firmly.

For example, if you are launching an application; post a screenshot of it. If the story is regarding an employee of new CEO, post a picture of the person. As in, every time you come up with a new story; it should offer a reference picture to churn out more authenticity.

4. Add Facebook Page Link to Your Press Release

Including the Facebook Page link allows journalists and reporters to find your profile and page for future needs. If you post a PR with the link on it, the marketers, reporters, and customers who find your brand to be useful will follow you for future posts and updates. Therefore, every time you gain new followers on your page and profile who are relevant and a part of the target audience. Adding a link also helps to gain more online engagement and interactivity as more visitors will be crowding over your Facebook page and from there, directly to your business website.

5. Cross-post to Twitter when you post Press Release on Facebook

You must have already heard about cross-promotion and when you are using social media platforms as a tool, cross-posting gets even easier. Every time you issue your press release on Facebook, make sure to cross-post it on Twitter as it is one of the most influential social platforms in the industry. Always remember that the shelf life of a tweet is 30 minutes. So, you can definitely push your press release on Twitter more than once without making look absurd.

Since the shelf life is quite short on Twitter, you can also utilize this for test distribution with different angles and lead-ins. This way, you will be able to see which is able to gain more traction and then you can finally send the PR to newswires and other media platforms for distribution.

Bottom Line

Facebook is no more just a social media platform but has become an influential and comprehensive place for marketing. Being one of the greatest tools for marketing, Press releases are an integral part of the process. Follow the aforementioned tips and take help from professional experts in the field for better results.