How to Choose Press Release Images? Let’s Find Out

Good quality and high-resolution images are something that grabs everyone’s attention. Learn how to use press release images to garner the attention of the visual media.

[dropcap]P[/dropcap]ress releases are written documents that are used by business organizations across industries in order to gain more exposure from the media and the niche. However, in this digital age, it requires more than just writing to gain ample exposure. There is a saying, ‘A picture can tell thousands of words’ and that is the idea here. Adding images to the press release makes it visually appealing and also helps to convey the story better with supporting visual elements. However, you cannot just add an image to the PR as it has to be relevant, attractive, and expressive enough. Let’s find out how to opt for press release images that work remarkably.

1. An Attractive Way to Stand Out

As you already know, journalists are quite busy and they receive a ton of press releases every day. Business owners pitch their PR content through email and the chosen one gets published. That is why it is very important to stand out in the horde of other press releases and only press releases can help to do that. Media outlets require images to run their stories and press releases without images can often get discarded. In the digital landscape, whether it is a newspaper, magazine, or any other online outlet; every platform is highly visual media and they depend on visual elements to gain more exposure. The press releases which are accompanied by relevant images with vibrant colors and strong subject lines have a higher open rate.

2. The Human Touch

Adding a human element is very important regardless if the business is non-visual or has plenty of products to show. More than products and services; people are wonderful subjects for photographs and journalists seem to like that too as they tend to feature a picture with a person more. When a photograph shows a person along with their business, it becomes way more connected to the users and also piques the interest of the media experts. When the owner of the company is in situ in the picture, it showcases a better brand image and shows people how much the founder is invested in business operations rather than depending on the workforce. Thus, it creates more appeal with humane emotions.

3. Diversified Image Formats

The choice of photograph is quite crucial in this case and it is recommended to take suggestions from a journalist in this case. You should be sending a variety of images from different dimensions that convey the single story from different angles. For example, if you own a company that sells garments; a mix of lifestyle of cut-out images is the best idea. For trade media, a single title might not accept the same image for every case so it is important to have a variety of options that can help to gain maximum media coverage. You can also opt for different image styles that make it more efficient. Such as,

• Images and Photographs – To add a more humane element and aesthetic.
• Info-graphic – These images are mainly text-based and can convey the story in short or highlight the main elements of the story.
• Company Logo – These pictures help to establish more authenticity and support the story along with the company’s true identity.

4. Photos that Can Express a Story

Add stories that can share a story with the readers. Does not matter whether it is a real picture or an animated and edited one; the idea is to offer something compelling with plenty of colors as well as personality. The Static corporate-style photos which are mostly used, are not very appealing for the media as they require something more vibrant that resonates with the story. Using bland corporate pictures is equal to using trendy pictures or abstract images which absolutely make no sense. The best photos are the ones that are understandable, relatable, and recognizable. These pictures not only tell stories but also establish them and offer a better reflection of the brand. Make sure to add pictures to offer the idea of how this company can serve and empower its customers.

Time to Make an Investment

Evidently, images play a vital role in press release campaigns and you should hire a professional for the purpose. A professional photographer can offer you exactly what you are looking for. They can provide you with quality pictures that are attractive and capable of quickly grabbing attention of the online users. The importance of photographs is paramount in marketing and press releases. It should handled with care and professionalism to achieve better results.