Learn How to Integrate Social Media and Press Release Marketing into Business Operations

Social marketing and press release distribution, both are highly important for a business’s growth. Find out how to integrate social media and press release marketing for business.

Social media platforms and their wide influence in daily online activities make them one of the prime elements for marketing and promotion. Most online users these days are active on these platforms which makes them an integral part of modern and comprehensive marketing strategies. Press Release is also considered one of the prime tools for marketing and public relations that comes with ample marketing value. As a result, the bend of press releases and social media platforms proves to be quite effective for all kinds of businesses and individuals regardless of the industries.

In case you are wondering how to integrate social media and press release marketing for the growth of your business, here are 10 effective ways to do it with efficiency and effectiveness.

1. Promote Hashtag [#] in a Press Release

Leverage your Twitter, Facebook, and other accounts by incorporating hashtags into your press release content. It also helps to improve the visibility of the PR content as it works like natural keywords. Hashtags also can grab online readers’ attention with more relevance and efficiency.

2. Include Social Sharing Icons and Buttons

Make sure to add social sharing buttons for each platform where your business has an active profile. This includes the major social platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and the list goes on. In case you have not opened your business profiles on these platforms, time to create some. This helps to target new users on different platforms as not all the same users are available on every platform.

3. Social Campaigns Based on Customer Case Studies

Customer case studies are the best elements to strengthen your business strategies for public relations and marketing. It helps to boost the credibility of your business and creates a positive impression in the market. You are not required to share the whole case study but only sharing some key facts, benefits, and consequences is enough to grab users’ attention on social media.

4. Publish the PR on LinkedIn

LinkedIn is a place of professionals and it is perhaps the best platform to embrace your business’s presence. So, it is not just you but you should also ask your business managers to regularly share the press release on their LinkedIn pages and profiles which improves its visibility and helps to reach a larger number of target audiences from the niche industries.

5. Expand Your Blogs

While the press release is meant to be a precise and accurate document regarding newsworthy official data; blogs are comprised with a casual approach and ease in tone that quickly grabs everyone’s attention. It can help to expand the story based on which your press release content is crafted. Do not just re-print the whole document word to word, rather link your press release to your blogs and offer an elaborate explanation on the matter. Explain the data, stats, and other information included in the PR content. Personalize the content and make it more interactive as well as conversational for your blog audience.

6. Share Your Opinion on Social Media Based on Recent Industry News

Instead of issuing a press release for every breaking news in the industry, you can just immediately respond to such events by sharing your thoughts on social media. Make sure to engage and communicate with the audience through the comments. As the collection of breaking news is a lot to cover, you can simply opt for the most important news to proceed with your press release campaign while sharing opinions directly on social media platforms regarding other major news and stories. This tactic is particularly effective for emerging companies that are trying to establish themselves as credible authorities in the niche industry.

7. Add Employee Twitter Handles

It might sound a bit silly for companies that have a huge workforce but it is an effective method that helps to gain more awareness and recognition in the market with the help of other Twitter profiles. It churns out more credibility in the market.

8. Include the Social Media URLs

Including the URLs of social media profiles in the boilerplate of a press release is the strategy of cross-promotion that drives web traffic to the social media platforms as well as improves the visibility of the business and its online presence on the web. It also allows interested users to check the posts and other information regarding your business. There is a high of visitors to turn into loyal fans.

9. Encourage Social Media Sharing

Asking never hurts instead a humble request can make greater changes than you can imagine. You can either add a call-to-action (CTA) at the end of the PR content or directly ask people to share the actual release on social media along with other links, content, and media options. You can also post press releases on social media and ask people to share them with others.

10. Press Release, a Part of Content Marketing

Every business organization has its content marketing strategy that aligns with business goals and other operations. Adding a press release to that strategy can leverage more marketing benefits. However, the press release content must be potentially controversial and unique to support business goals. Determine the goals before you craft the content and then focus on elements that help to reach your goal.

11. Share Data, Quotes, and Other Elements from the PR

Share the key elements of your press release on social media platforms to create a buzz. Visual elements seem to be quite successful in garnering attention within the shortest possible duration and therefore, infographics, videos, and quotes are more shareable which puts a lasting impression and impact.

Final Thoughts

Even after following all these steps, you would still require an analytical tool that offers critical insights and helps to track the efficiency of the press release campaign. Sometimes it can be a lot for an emerging business owner who has a lot of other avenues to keep an eye on. In case you find it daunting to do it all by yourself, make sure to hire a professional and authentic PR agency from the market that offers both, press release writing and distribution services while focusing on the market trends.