Press releases are an extremely important part of any modern-day marketing campaign as it is one of the main components that bring exposure and media attention to the company. If you have something to announce or spread any news about the company, press releases can do that job perfectly, and in return, your brand will get positive media coverage. But with so many businesses, and so many other stories, it becomes really hard to get that attention from the media. Especially, if you are a small business or a start-up, it becomes even harder to get noticed by journalists or reporters until you have some buzz going around already. This is why nowadays; it is better to select the best press release site on the market and take advantage of its strong distribution network.
But why do you need a press release, when there are so many other types of web content you can go for? Also, how do you choose the right one? The answers to these questions are described below, so read along to know the details.
What is a Press Release?
Before getting started about the importance, it is important to have a clear idea about what a press release is. A press release is any official announcement that a brand or a company makes and it is directly sent to the media. The aim of a press release is to make people aware of the recent news and the whereabouts of the company. But with modern-day marketing campaigns and techniques, a press release is way more than just spreading awareness and recent news.
Why are Press Releases Important?
You will only understand the importance of hiring a PR distribution company when you understand the importance of a press release and what it does.
● Establishing Your Relationship with the Media:
Media is a powerful weapon that has the power to control narratives and manipulate mass. Every big brand and company that has an established name in the industry and has a reputation among the stakeholders has one thing in common, and that is a good bond with the media. Press releases are one of the most used and popular ways to establish and maintain good relationships with reporters. A well-written PR can do wonders and the journalists will immediately take it up for a story, and moreover, it will be appreciated.
● Controlling Narratives:
Imagine your company is going through a crisis that if gets portrayed in the wrong light can really impact your company’s reputation on the market. You could lose investors and customers because of it. What do you do in that situation? You go ahead and tell your side of the story. That will help you save your brand reputation and control the narrative and you can do that easily by publishing a press release.
● Establishing Credibility:
When journalists receive a PR directly from the company, it counts as a reliable and trustable source. Sending important statistics about the performance or any important news to the media can help you establish a very credible image.
● Improves SEO:
Nowadays, it is all about what happens on the internet. The internet is a very profitable place, especially if you are trying to get attention or become well-known. Press releases carry keywords that target the search engines, and by using the right keywords in the content you can improve your ranking on the search engine results. This will do two good things: bring your website more internet traffic and increase your visibility in an instant.
How Do You Select a PR Distribution Site?
There are a few tricks and tips you can consider while choosing a distribution site for your PR. These are –
● Watch over the distribution list and see what media sites are on there.
● See if the company is allowing you to add multiple media in your PR writing at no added cost.
● Look for their customer service team, as a good distribution company will always have 24/7 customer service open.
● Ask them if they will give you analytics of the distribution campaign before placing an order.
● Ask them if they have an expert writing team that will help you construct your PR.
Concluding everything, a press release can be really beneficial if used properly so look for the correct signs while choosing the right distribution network and enjoy the growth!
Known for famous blogs and reviews on international websites, I am now a permanent content developer. Being a Rock music fan, I mostly take part in writing about Rock music and musicians for the organization. I want my readers to connect to this genre and its artists.