Promote your business by availing of Press Release Distribution Service and increase your exposure

If you have started a new business or production, you must be very eager to get your or your brand’s name in front of as many people as possible. With congratulation and best wishes to your business, it’s time to know how you can effectively promote your business with modern-day digital marketing.

Considering press release as one of the most crucial aspects of digital and media marketing, you should avail a Press Release Distribution Service to garner the attention of the media and target audience. Even though press releases are just a piece of written content, it can drastically increase the exposure of the company with organic engagements. Availing an advertisement or video content promotion for your company could be quite tricky and expensive.

It is a convenient medium which works like news and let all the readers, audience, and media channels to know about your business or product.

Different methods of PR

There are two different methods to approach a press release. And both of them are effective in some particular way.

1. The first method is known as the ‘Call to Action’ press release. These are usually written with a simpler approach to attract potential buyers to consume the product on seasonal activity or grand openings.
2. The second method is purely based on news-worthy content that can attract the eyes of the target audience, media, and journalists as well. It helps to promote your brand or company and stand out among the plethora of other content. This method is more effective than ‘Call to Action’ as it praises and represents your brand in front of the potential market and competitors.

The distribution service takes place over numerous media and news platforms and for that ‘Call to Action’ is not much applicable for distribution service, but acts more like an advertisement.

Let us go through some basics of Press Release to have a better understanding of the content. A press release should have the following attributes –

• The length should be no more than 300 to 500 words.
• Only standard fonts should be used like Times New Roman and the size should be no more than 12 to ease the eyes.
• The press releases are supposed to be written in the third person with no use of I, We, or You.

Here are some elements to be included in a press release for making it complete and effective:

Logo

In print media, there is a term called ‘picture sells’. Your brand logo should be at the top center of the press release to grab all the attention of the readers.

Contact Info

 Even if the customer feels interested in your business or product how may he contact you if there is no contact provided? The basic contact information like contact no., E-mail Id, or a website link should be provided to make it more customer-friendly.

Header

Before reading anybody the readers rely on the header to know about the body and if it seems engaging enough only then they feel to read. Make sure you write a proper header that briefs the whole subject matter.